For generations, magazines were where the horse world looked for news, results, horses, and stories. That landscape has expanded.
Today, barns, trainers, riders, and shows are also expected to have a presence online, where people can discover them in real time and get a feel for the horses, the people, and the experience behind the program.
In this clip from The Long Ride Home, Karly Morgan of Saddlethreads talks about how technology has changed where the Saddlebred world communicates and why modern media now plays such an important role alongside the publications that have long served the industry.
The opportunity is bigger than simply being online. It is about meeting people where they already are and giving them more ways to discover the sport.
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